I help you become a recognizable voice.
You have years of experience, expertise and ideas.
I help leaders, founders and experts turn their expertise into thought leadership, content and visibility.
Positioning · Thought leadership · Content · Visibility
You know you should be more visible.
You have something worth saying, but building visibility and thought leadership takes time.
And this means constantly thinking about:
What should I talk about?
What's happening in my industry?
What is actually worth saying?
How do I turn this thought into something people want to read?
And how do I keep doing it consistently?
You don't need to become a content creator.
You need someone who can take the work of developing your visibility off your plate.
From what you know to what people know you for.
Your expertise is the starting point.
EXPERTISE
What you know and have experienced.
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POSITIONING
What you should be known for.
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THOUGHT LEADERSHIP
The ideas and perspectives you can credibly own.
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RESEARCH + IDEAS
What's happening. What's worth talking about.
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CONTENT
Your thinking, expressed in your voice.
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VISIBILITY
Giving the right people more opportunities to discover it.
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REPUTATION
Becoming associated with the ideas you want to be known for.
You know you should be more visible. Because being known for what you know can change what opportunities come your way.
I don't wait for you to tell me what to write.
I provide thought leadership research, content ideas and ghostwriting support based on your expertise, positioning and what's happening in your industry.
I get to know your expertise, your perspective and what you want to be known for.
Then I research what's happening around you, develop ideas, challenge angles and bring you the things I think are worth talking about.
You add your expertise.
I turn it into content in your voice.
You stay the expert. I take care of the process.
One idea can travel further than one post.
LinkedIn might be where we start.
But a strong idea doesn't have to stop there.
It could become a LinkedIn post, a newsletter, an article or a piece for your website.
The point isn't to create more content.
It's to get more value from the thinking you already have.
Built on real experience, not theory
With over 10 years in strategic and executive communications across healthcare, tech, logistics and global organizations. I know what makes expertise land, and what makes people forget it.
Maersk · European Commission · Sanofi · AstraZeneca · easyJet · VELUX · Novo Nordisk
Communications and content work delivered as part of global agency and in-house teams.
What it's like to work with me
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"Andrea was very quick to understand my voice and my goals, and managed to translate them into content pillars I can use every week to build my brand."
Vilte Kornelia Svaneborg — B2B Marketing Manager
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"After just one session, I now have a treasure trove of content ideas and a clear, simple structure that makes writing posts feel easy and stress-free."
Andrea Bo — Business & Mindset Mentor
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"Andrea impressed me from day 1... she fearlessly navigated a complex company and often complicated stakeholders. After a few weeks, it felt like she'd been with the company for years."
Philip Lewin, MBA — Executive Communications Advisor
HOW TO WORK WITH ME
For when you need clarity.
Visibility & Thought Leadership Strategy
A focused strategic project to define what you should be known for, your thought-leadership territory and how your expertise can become visible.
You'll leave with a clear direction for what to say, how to say it and what to build your visibility around.
One focused strategic project.
For when you want someone to take care of it.
Visibility & Thought Leadership Partnership
For when you want someone to take care of it.
An ongoing strategic, research and content partnership for leaders who want to build visibility without having to manage the process themselves.
I keep close to your thinking, research what's relevant, develop ideas, create content and help keep your visibility moving.